Which Social Media Platforms Are Best for My Business?

Let’s get one thing straight: the “best” social media platform doesn’t exist. What does exist is the platform where your story makes the most impact. If your brand doesn’t know what story it’s telling — or who needs to hear it — you’re already playing the wrong game.

At RE-MKT’D, we don’t believe people care that much about your product. Not as much as you think. They care about the story your product lets them tell about themselves. They want to be the main character, and your brand is just the supporting role that helps them get there. So let’s stop pretending social media is about posting content — it’s about building a narrative people actually want to enter.

And depending on your industry, that narrative plays out very differently.

B2B: Where “Professional” Doesn’t Cut It — Emotion Still Matters

B2B brands love to act serious, buttoned-up, and painfully boring. But even business buyers are humans with emotions, insecurities, and hero journeys of their own. Your job is to show them how your brand fits into their story of leveling up, solving problems, and looking like a genius in front of their boss.

B2B companies tend to thrive on platforms like LinkedIn and YouTube, where the story is told through expertise, thought leadership, and the problems you help others solve. It’s less about hype and more about narrative depth — who you are, why you exist, and why your solution matters.

LinkedIn is where that story lives. Not because it's “professional,” but because it’s the place where ambition, ego, and expertise collide. If you're a B2B brand, your story here should be about authority, clarity, and transformation — how you take someone from stuck to unstoppable.

YouTube is your long-form space to prove you actually know what you're talking about. Tutorials, breakdowns, thought leadership — this is where the depth of your story earns trust.

X (Twitter) works when your brand has personality and opinions. If you have takes, use them. If not… stay off.

B2B content doesn't have to be boring. It just has to be true — a story executives can see themselves winning in.

B2C: The Places Where Personality and Impulse Rule Everything

B2C brands live or die by their ability to make people feel something instantly. You’re not selling a shirt, or soap, or cookies — you’re selling identity, confidence, nostalgia, humor, aspiration. You need to be the missing piece that makes a customer into the best version of themselves. Social media is your stage, and because attention spans are so short, your story has to hit fast.

B2C brands live in faster, more emotional spaces like Instagram, TikTok, and Pinterest. These platforms let you tell your story visually and viscerally — in a way people can feel instantly. A great Reel, a behind-the-scenes TikTok, or a simple, human moment in Stories can build a connection far stronger than any product description ever will.

Your demographic shapes the storytelling style too. Younger audiences want rawness, personality, humour, and authenticity. Because of inherently shorter attention spans, they’re wired for short-form video and fast-moving content. They want to feel like they’re part of the journey, not being sold to. Older audiences gravitate toward depth, clarity, and value-driven storytelling. They want to understand who you are, what you stand for, and why you’re worth trusting. Every age group consumes stories differently — your job is to tailor the format, not reinvent the message.

Instagram is your glossy narrative: the lifestyle, the mood, the aesthetic. It's where your brand becomes a character people want in their life.

TikTok is raw storytelling at hyper-speed. It rewards brands that show personality, not perfection. If you're not willing to be playful, honest, or a little weird, your TikToks won’t reach anyone.

Facebook still matters if your audience is older or you're rooted in a community. Making groups about your core ideas where people can feel part of something and interact with each other is a perfect avenue on Facebook. 

Pinterest is the long game — the inspirational version of your story that people save for later. Perfect for beauty, fashion, home, food, and anything that makes people say, “I want my life to look like that.”

At the end of the day, the best social media strategy isn’t about algorithms or hacks. It’s about storytelling that makes people feel something… something that makes them see themselves in your brand. People forget products. They remember and trust the brands that helped them imagine a better version of themselves. 

If you’re tired of blending in, playing safe, or posting content that feels like a waste of time, RE-MKT’D exists for you. We build stories that punch through the noise and make people actually care.

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